1. an untranslatable language that speaks directly to the subconscious
2. a way to express ideas that can't be put into words
From the Russian ЗА • УМ
ЗА (beyond) УМ (the mind)
Stories at the tip of our tongues.
Stories that are out there, in the air.
Stories leaving the liminal.
Stories from the future.
We make them real.
Grant Slater is the founder and creative director of Zaum.